Design colour according to the characteristics and requirements of different design, technics of summarized and refined colour induction, performance object space, attention and emphasis on object in the form of beauty and color contrast to coordinate relations, designers should have keen sensibility and deep insight, to grasp the physical characteristics and psychological characteristics of color. Each color has a symbolic significance, when exposed to a certain color vision, the brain will receive signal, issued by the color of the immediate association, all kinds of mixed color has strong expressive differences.

Colour language infinite rich the world around us, color by visual communication information, colour is one of the most expressive elements, people can see color with a peculiar form, in the process of aesthetic, people's vision of aesthetic is one of basic requirements. Vegetation is not beautiful, rich change, is beautiful. Only change can make the eye in the form of excitement, only rich form to make persistent excitement. Clear the color relations to form work orderly, organized the harmony and unity, make colour rhythm maximum limit arouse people's attention. Recommended reading: color is tie-in skill! A color to more give prize

Light color, light source, including the natural light and artificial light. Faint light, colour is weak; Bright light, the color may be particularly strong. When the light faint, like dusk and dawn, it's not easy to distinguish different colors. Either way, it has symbolic significance, when exposed to a certain color vision, the brain will receive color signals, namely color expressive force! Let's the mysteries of the color!

Red is considered to be a kind of full of stimulating and exciting color, yellow is a quiet and happy color, blue is described as a kind of depression and sadness. Compared with mixed color, these color to produce active part, medium expressive color, its characteristic is indifference, emptiness, balance, serious, quiet, and so on. Pure red can show some kind of lofty, dignity and seriousness.

Yellow is the color of all light color. When we use the grey, black, or purple when pressed it dark, it will lost this feature. Yellow can be compared to a relatively thick and thick white, this grows with yellow light or dark, it is more similar to yellow orange, orange and red orange. We see red, is the stop point with yellow, red watch is not in yellow, in the middle of the yellow to red ribbon, we see the orange, it is as light and matter of the greatest concentration of mutual penetration strongest point. Golden yellow with the power of the light show the material of the highest purity, and this was the elusive radiation light, lack of transparency, but seems to have no weight for it completely in fibrillation.

From the perspective of physical space, as red is always positive, blue is always negative. From the invisible spiritual point of view, however, the blue seems to be positive, red is negative. Blue always cool color, red is always warm. Blue is a contraction, introversion colour. As red with the blood relationship, blue has something to do with spirit.

Blue is a kind of like a winter of the forces of nature, because in the winter, all the germination and growth phenomenon is hidden to the darkness and silence. Always with shading feeling blue, it is a kind of thinking about things, but appear as transparent atmosphere again. In the earth's atmosphere, there are the brightest blue sky blue sky, also have the most dark blue-black sky. Blue for the vibrating of the beliefs we call to the spirit of unlimited spiritual world.

Green is intermediate between yellow and blue color. More green contained in yellow or blue, more can change its performance characteristics. Green meaning is rich, full, peace and hope, as well as the knowledge and belief of the fusion penetration. When the bright green is the dark grey, is easy to produce the feeling of sadness recession. If green tends to yellow, into the scope of yellow-green, we will feel vigorous youth power nature. In the spring or early summer morning, if there is no yellow green, there is no hope and joy of summer fruits, it is inconceivable.

A mixture of yellow and red color is orange, is the focus of the maximum brilliant degree. It in the physical domain, has the luminosity of the sun, red orange can maximize the warm active energy. Festival of the surface of the orange is easy to be proud of. The desalination, soon loses characteristic; Mixed with black, it will decline to fuzzy, silent and withered brown. The Browning, we can get beige tone, it in the quiet interior produce warm kind atmosphere.

Purple is a symbol of piety, hue, when deepening the darkening, a symbol of ignorance and superstition. The latent catastrophe would often burst out from the dark purple. Once the purple has been played down, when the light lit up the benighted religious color, beautiful and lovely demitint will make our memories.

Color design is widely used in modern life, bring vitality and vigor to our environment, make our life more fun. In the graphic design is a very important and charming art language, with the help of it can be in a two-dimensional plane space to create amazing visual reality and unique visual effect. Design colour is of the important factors of the success of the advertising design, advertising people first see is the color, and then the graphics and text. Recommended reading: colour collocation skill! Promote design appeal

Advertising audience watching ads, in bright color easy to give people a feeling of warm and cool, this will be the feeling of the audience directly to tonal changes in temperature into a kind of artistic conception, make people for advertising products. In addition, the colour is also used in book binding design, illustration, logo, etc., affect the design of the communication with consumers.

Any product design in industrial design, cannot leave the color design, the stand or fall of its use will be about the grade of the products and sales, and people's consumption desire. Modern products use a certain color to decorate the appearance, often have to enhance the appeal of product image, enhance recognition memory, affect consumer psychology and convey a certain meaning, to people of different occupation, region, age, design products, in tonal on to consider their accept psychology and aesthetic taste.

Design colour collocation, in various forms and different degree of influence people's emotional factors. Different colour theme with different modelling also often makes people to produce complex feelings, to attract people's attention, dominate people's psychological activities.

In life people pursuit of the perfect color and color effects, we should grasp the features of color in the design and people's psychological factor, the combination of appropriate language to express the intention of the design with all the colors of the creative, through the research of life science and natural colour, apply it to design, our design can improve the commodity market share in the market, summarize the experiences of design and color from the market, and back to our design. Believe in the future the design of the color will be more rich and colorful, no matter from the form or expression effect, should be combined with market, guide people's consumption, in the same way, people's psychological needs and will change color design. Recommended reading: colour emotion! In the application of advertising design